Po Bronson, author of What Should I Do With My Life admits his book published in 2003 was unfortunately lumped into the “Modern Dream Machine Industry” - where media companies make a killing “selling transformation irresponsibly.” If you haven’t read his book because the last step-by-step-guide-to-finding-your-passion” left you even more confused and desperate, start with this Fast Company article. Bronson puts things in perspective with a more grounded approach than the typical Do What You Love spiel. While our faith has been shaken in corporate America most of us will suck it up and stay at jobs we don’t like, grateful to have one. Or, we’ll wait and see what the next “hot opportunity” is (just like we did with dot.coms, mortgage industry) without ever pausing to consider what we want to “become”.
Instead of waiting or blaming the many possible outside sources for your discontent, consider this a time to shift perspective - Bronson encourages us to consider how we’ll contribute to the solution. “We’re sitting on a huge potential of boom in productivity - if we could just get the square pegs out of the round holes. They are the ones who will rescue this drifting (or some might say ’sinking’) ship.”







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